Midterm

For midterm I advanced two products, the diet shopping pills and the hills hotline.

Diet shopping pills:

I took 2 approaches to this, the high end and the low end. First I made an advertisement for mass appeal, a prescription pill add that would appear in a magazine like Shape. I wanted it to have a universal friendly feel, and took that into consideration when designing aesthetics and product name (SpendREX). Then I thought about marketing this only to a privileged crowd, more like a Vogue reader (ONIOM). I did user testing with friends and colleagues and found that the majority of people preferred the mass appeal look with the high end name. 

The Hills Hideaway: The hotline project was still missing the necessary level of sarcasm, so I changed the concept. Instead of a hotline, I turned it into a weekend seminar with aggressive training, from highly qualified coaches, how to be more like the girls from the hills. The seminar included several classes that taught students how to act, speak, dress, and date like Lauren, Audrina, Heidi, Lo, and Whitney. For VIP customers they could have a coach come to their house for a week for more intensive training. See the poster below.

 

Domains: the areas of study my project falls under: for this round of the project, I focused on Product Design, Critical Design, Popular Culture, and Cultural Values with an underlying main theme of technology as the keystone that ties them all together.

 

Production Schedule: project management for the remainder of the semester.